After many years experience in the industry, DGOW decided not to pay it’s staff by way of commission on sales but to work to a set pricelist.  This ensures that it is not necessary for our staff to concentrate on overcharging you, but to offer the best advice and options appertaining to your requirements. 

Our staff are incentivised over a range of targets, including customer care, pricing accuracy, monthly volume and marketing options.  These bonuses are paid directly from DGOW’s profit margin, not by charging the customer inflated prices.

We do not purchase leads from lead generation companies, instead, we rely on newspaper advertising and our own website.

No one in senior management in DGOW receives any bonus.

Sales Commission Explained

Almost all company salesmen are commission based.  They may tell you that they are salaried, but they are all paid commission on sales.

The standard is a top rate of about 15%.  This then reduces in increments to 1%, depending on how much they can convince you to pay for your windows.  The more you pay, the more they earn.

It is not only the salesmen that earn commission from your order.  If they have a manager, he will want his share and, in the national companies, there are more layers of commission earning managers.

Then, of course, don’t forget the marketing departments.  If you have been contacted by a telephone call centre or door canvassing team, they will want their percentage.

If you have placed an internet enquiry, your details will probably go through a lead generating site, which charges a flat rate to all the companies they sell the lead on to, plus a small commission on the sale price.

In conclusion, about 27½% of your quote will go to pay commissions.  That’s £275 on every £1,000 of your order. 

Why don’t they give you the price and let you consider your best options without pressure?  Because if they do not sell, they do not earn!!